Samsung and Apple fight the battle of new phone releases for some years now.
On the internet, fans feed the rumor about possible new features.
That gave us an idea.
What if Samsung could embrace the hype in a suprising way?
Creating momentum, with its fanbase, the whole year long.
Idea
Rumor Has It
A Samsung Galaxy website, with a Galaxy model that morphs into popular rumors online.
To surprise fans, we send them special unbox models. Inside they found a link to a dedicated Instagram AR filter. The filter brings their rumor to live right in front of them.
An always-on brand interaction with Galaxy fans.