On average 1 in 3 kids don’t meet the required 60 min of physical activity per day.
That’s why Nike asked us to come up with a program for everyone to embrace the Power Of Play. To become the daily ally for to keep kids in playing.
With the help of Emma, a kid culture expert we put together a play guide for 4 months. To activate your inner child. Every week a new batch of tips, tricks and playful exercises via IG Stories and the Nike app.
Play has an important role in cultivating an active, healthy way of life — kids are more receptive to sports and exercise when there’s an element of imagination or spontaneity. That’s where families and grown-ups can make a big difference.